With all the revivals of baby doll dresses and chokers, we were starting to wonder when varsity jackets and tea dresses would appear on the streets and catwalks again. But the fashion gods do listen to prayers because against the backdrop of a wistful New York City skyline, luxury fashion and accessories house Coach captures the "tough and tender" of the city for the launch of their global campaign for Coach 1941 Fall 2016, with the Coach gang wearing colourful sporty jackets and wildly-printed frocks.
The campaign's mixture of bold and somber colours, different patterns, moods, and aesthetics, is able to effortlessly flaunt the Men’s and Women’s Collection of ready-to-wear clothing, accessories, and bags designed by Creative Director Stuart Vevers.
It features the Coach gang, comprised of diverse models full of varied looks and attitudes – Rianne Van Rompaey, Sandra Schmitt, Jing Wen, Caitie Green, Dilone, and Finnlay Davis – and depicts them as a youthful group of friends filled with rebellion and optimism, driving around Brooklyn in their vintage cars.
Shot by renowned photographer Steven Meisel, styled by Karl Templer, and art-directed by Baron & Baron, aside from sporting varsity jackets with delicate, colourful tea dresses, other members of the Coach gang rocked workwear-inspired patchwork and oversized shearling coats over feminine silks to showcase the brand's other new pieces!
Now that these chic styles are back on trend again, are you excited to purchase one for yourself?
Find out more about the new Coach 1941 Fall 2016 campaign here!