Almost a decade after setting shop in one of the most prestigious shopping belts in Singapore, luxury watch brand Bell & Ross unveils a new modern concept at their flagship boutique in Orchard Road. The boutique's interior décor was revamped to reflect their philosophy and heritage as a brand. Interiors were given a modern facelift to feature clean, pure lines and timeless elegance.

Clad in its signature shades, the facade of the boutique depicts Bell & Ross' close relationship with the aviation industry. After all, the Franco-Swiss brand is best known for its classic time instrument square case inspired by plane cockpits. The black shade represents the sleek finishing of a plane's instrument panel, while beige echoes the white numbers on the flight instruments. Aside from these two main colours, touches of grey-green can also be seen throughout the store to highlight the company's aesthetic links to the world of military aviation.