“If it ain't broken, don't fix it,” the age-old adage prescribes. But in an ever-changing world, is there anything that can truly, absolutely stand the test of time?
Supreme, one of the It brands of the moment
We're no strangers to fashion brands getting a facelift and trying to keep up with the tides. The fashion industry is one of the most agile spaces in the world, and one wrong move can cast your name into oblivion. But there are also brands that have endured the comings and goings of trends. Heritage brands have proven to be resilient in the face of change. But what happens when they feel like the present is too hard to tread even with the foundation they've built for decades — some even hundreds of years? What happens when they try to be modern or “hip?”
It's admirable to see brands that can easily, swiftly cope with the fickle-mindedness of potential new clients. But it's also endearing to see how others bravely endure.