Actress Chloë Grace Moretz is the epitome of a “Coach Girl” — modern, authentic, and innately cool. As she’s been the face of the brand for the past 2 years, the 19-year old beauty stars in the brand’s latest campaign, which features the latest version of the coveted Coach Swagger bag, the Butterfly Applique Swagger.
So if you want to learn more about the new campaign and get to know Chloe better, keep reading below as she talks about family vacations, her favourite pieces from the brand, and why she can’t get enough of the Coach Swagger!
How does it feel to be the face of the Coach Campaign and what do you like most about the brand?
I truly love this brand. Stuart Vevers and I have become great friends while working together, and I love to see his designs each season – it’s liking taking a road trip through America. It’s exciting to be part of a brand that I can relate to so well.
Tell us about the campaign and what it’s like to work with Steven Meisel?
Shooting with Steven Meisel is such a special experience. Working with him feels so natural that the campaign is like an extension of who I am and I think he really captures the spirit of the Coach Girl. The shoot was on location in Greenpoint, Brooklyn which added an additional cool factor — that and the clothes!