Step Into The New Bell & Ross Boutique At Orchard Road | HIGHLIFE Asia
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Almost a decade after setting shop in one of the most prestigious shopping belts in Singapore, luxury watch brand Bell & Ross unveils a new modern concept at their flagship boutique in Orchard Road. The boutique's interior décor was revamped to reflect their philosophy and heritage as a brand. Interiors were given a modern facelift to feature clean, pure lines and timeless elegance.

The facade of a timepiece boutique with black minimalist design

Clad in its signature shades, the facade of the boutique depicts Bell & Ross' close relationship with the aviation industry. After all, the Franco-Swiss brand is best known for its classic time instrument square case inspired by plane cockpits. The black shade represents the sleek finishing of a plane's instrument panel, while beige echoes the white numbers on the flight instruments. Aside from these two main colours, touches of grey-green can also be seen throughout the store to highlight the company's aesthetic links to the world of military aviation.

Interiors of a boutique with walnut wood walls and black carpet and a display case filled with timepieces

Despite its refurbishment, the brand's old soul was still retained through the impressive walnut wood panelling and luxurious black carpets that display a certain nostalgia for the silhouettes of mid-20th century architect-designed furniture and structures of vintage planes. The result is an interesting mix between the new and the veteran. It reflects the brand's character perfectly, looking forward to the future but never forgetting its rich heritage.

A boutique filled with glass displays of timepieces

Overall, the redesign is a testament to what the Bell & Ross does the best. And that's functionality, excellence and timelessness.

Visit their revamped and modernised boutique at the Mandarin Gallery in 333A Orchard Road.